You can't judge a book by it's cover....
But everyone does.
The first impression your business makes on everyone Ė from your new clients to your competitors Ė is an image that you create. Your Website tells the
public who you are and what you do. A professional appearance speaks to your client in a way that nothing short of years of good service can.
So many businesses compete for the same niche in todayís market place. You need all the edge you can get. If your businesses Website isnít packaged correctly, you wonít attract
the right customer. And if itís poorly presented, it wonít sell to prospective customers nearly as well as it deserves to.
A well engineered website works by increasing the perceived value of your business or product. And it works by increasing recognition: people remember a good logo, packaging and
presentation often more than they do differences between individual products or services. Consumer recognition increases consumer confidence, which in turn increases sales.